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Benefits of cotton for the environment

The natural characteristics of organic cotton provide exceptional benefits when used in the manufacture of natural feminine hygiene products. The use of cotton helps reduce and prevent the risk of irritation and allergies caused by exposure to unnatural, conventional feminine hygiene products with ingredients such as cellulose, plastic, super absorbents and chemicals.

Organic cotton is cotton that has been grown without the use of pesticides and herbicides and is therefore the purest and most natural fibre. By using cotton products we encourage the cultivation of cotton, its planting, cultivation and harvesting is carried out in a natural way, without using excessive water. Cotton is the purest fibre, more than 95% of its composition is fibre. Cotton plantations are essential and beneficial for our environment in order to generate more O2 and preserve the ozone layer.


Cellulose is usually the basic component of most pads, tampons and panty liners on the market, especially the so-called “thick” ones. It comes from the wood of trees that contain approximately 50% cellulose, the remaining 50% being waste from the tree. Cellulose can be treated mechanically or chemically. Hygienic products are subjected to a chemical process called Chemical-Termomechanical Cellulose (CMTMP). Aggressive chemicals are used in order to break down the fibres. These chemicals are harmful to the body and the environment.

Organic cotton respects the physiological pH of the woman and does not alter the natural acidity of the vaginal flora, allowing the microbiota to perform its protective function against pathogenic micro-organisms that can cause infections.

In short, by using cotton products we will be helping to prevent deforestation. And if it is organic cotton, we will be taking care of our health and protecting our environment.

Why is organic cotton good for our planet?

The sustainable cultivation of cotton

Its planting, sustainable cultivation and harvesting is done in a natural way, without excessive use of water, pesticides, chemical fertilisers or any polluting substances. By promoting the sustainable cultivation of cotton, we protect our environment by obtaining a high quality, socially and environmentally responsible base product for the subsequent manufacture of feminine hygiene products that are beneficial to our health.

  • The abuse of chemicals and other synthetic products used in industrial agriculture has degraded soils and polluted water in many parts of the world.
  • Conventional cotton plantations occupy 3% of the world’s cultivated area, but consume 23% of the world’s insecticides.
  • Workers involved in the whole process are paid decent wages and working conditions.
  • The plant grows in its natural colours and encourages diversity.
  • Products made from organic cotton are becoming more and more numerous and varied: for personal care and hygiene, clothing and household items, children’s clothing, office supplies, etc.


By consuming products made from cotton, we will contribute to avoiding the felling of trees necessary for the production of cellulose pulp.

Benefits for your health

The vaginal mucosa is one of the mucous membranes of the body that absorbs chemicals the most and the fastest. For this reason, organic cotton or organic cotton is the most recommended raw material for this part of the body (especially in tampons for internal use).

The absence of toxic residues makes it softer and more beneficial for the skin.

The use of organic cotton avoids allergies related to the improper use of chemical products thanks to its properties:

    allows air to flow easily through the fibres.
    limits skin dehydration.
    reduces and helps prevent the risk of irritation, allergies and infections.
    offers maximum protection when in contact with the skin.

A sea of plastics

A sanitary towel or tampon can take more than 300 years to decompose

A woman can use more than 10,000 sanitary towels, tampons and panty liners during her fertile life. It is estimated that a woman uses an average of 20 pads or tampons per month, which translates into about 7 kg of waste per year. If we take into account that on average a woman’s fertile life span is 40 years, used sanitary towels or tampons will amount to almost 10,000 units and become about 300 kg of waste.

If we use products that are not natural and therefore not biodegradable or compostable, we are talking about up to 100 billion menstrual hygiene products being discarded annually worldwide. In Europe alone this amounts to 200,000 tonnes of waste per year.

What can we do to avoid or reduce it?

Nowadays it is possible to menstruate without generating waste and at the same time use healthier and more economical products: pads, tampons and panty liners made of organic cotton and biodegradable materials, menstrual cups, pads and panty liners made of cloth (washable), menstrual briefs or free bleeding.


Conventional sanitary towels are made of plastics and super absorbents that are harmful to our health and our planet.

Do sanitary towels need plastic?

The answer is NO. Cotton, thanks to its properties, does not need plastics or superabsorbent polymers to provide protection during your menstruation, absorbing the necessary flow while offering a dry sensation for the woman. Masmi Natural Cotton products are made with natural and organic materials avoiding chemicals and synthetics that can damage our skin, our health and our planet.

The plastic
does not perspire.

We don’t need plastic in our pads! Conventional tampons, sanitary towels and panty liners are made of synthetic materials: plastics, cellulose, viscose, perfumes, etc. which can irritate women’s skin and have a great environmental impact as they do not biodegrade. A more sustainable feminine hygiene is also possible with tampons, pads and panty liners made of organic cotton and biodegradable materials. Plastic in direct contact with our skin, and especially in our intimate area, does not allow the skin to breathe, generating conditions of heat and humidity that can cause a large number of irritations and allergies. In addition to plastic, conventional sanitary towels made of cellulose contain superabsorbent polymers. This is a granulate that transforms the liquid into gelatine, thus preventing it from flowing back. This superabsorbent is a chemical product which, like plastic, many skins cannot tolerate and which can cause irritation and allergies.

Organic cotton respects the physiological pH of the woman and does not alter the natural acidity of the vaginal flora, allowing the microbiota to perform its protective function against pathogenic micro-organisms that can cause infections.